Marketing Firm Brings Modern Vision to West Michigan

GRAND RAPIDS, Mich. - A new marketing services company, The Brand Marketing Company (BMC), launched this week. The newly-founded firm aims to break the mold of upselling services within the consulting space and instead help companies become more efficient with their marketing decisions.

The Grand Rapids-headquartered firm provides marketing strategy, brand management, design, implementation, and consultation to bring results to businesses through personalized approaches.

“Our team saw a noticeable gap in the marketing services space, a need for measuring brand awareness and partnerships that truly help bring efficiencies to marketing strategy, not upselling. We have a passion for marketing, but also for people and relationships, which provides our team with the opportunity to help businesses throughout West Michigan”, says BMC Co-Founder Ryan Hornack.

The trend of relying on partnerships to execute niche services, such as marketing, grew by 10% from 2021-2022, with a similar projected upward trajectory in 2023. Businesses in West Michigan and nationwide want to remain agile, maintain high quality, and add efficiencies to their practices.

“Partnership development and relationship-focused business practices are desired throughout West Michigan. BMC is a community-oriented team that cares about people, and we will bring that approach to the marketing services space,” Hornack states.