Embracing the ChatGPT and Content Marketing Partnership

ChatGPT and other AI initiatives have created uncertainty in job security amongst mid-level workers, with estimates that up to 70 percent of computer-centric work has the potential to be automated. 

However, these changes, particularly within the marketing profession, are leading to an evolution of marketing team structures and job descriptions. Authentic branding is critical for all organizations, and by reducing inefficiencies, AI tools will help marketers focus on personalized experiences, strategy, creativity, and partnerships.

Benefitting Marketing Initiatives

• Email marketing

• Social media copy

• Blog posts

• Detailed outlines 

• Brainstorming

Data-Driven Marketing is Critical

ROI is prioritized in economic uncertainty, with marketers having less opportunity to take high risks. However, the shift in focus to data-driven marketing has not yielded a greater understanding of customer experience because marketers are not leveraging the appropriate metrics and data reports without an analyst on their team.

AI will provide a new platform that yields quantitative results, ROI, and efficiencies. Adding transparency through further reporting and additional research to the team will allow for calculated outcomes. 

The AI-Content Marketing Partnership

ChatGPT is most effective when creating repetitive and straightforward content. So what does this mean?

This tool is not a replacement piece for marketing teams but a complementary tool that will add efficiencies when properly used. Marketers will edit, build effective strategies, and ensure personalization -focusing on higher-level, ROI-impacting projects.